One family, a warehouse in Tarragona and a lot of quality

We are Luis and Jose, nephew and uncle, and in 2019 we decided to start a family business together and create the Erreke brand. We were both mid-transition: one heading into the mature part of his working life, the other just beginning his.

We share a love of family and of good company, seasoned with a good meal and a long conversation afterwards. The outdoors and good weather. But it is not all eating and drinking: we both like to cook, to barbecue and to bake.

Luis was finishing his MBA in digital marketing and Jose had sold his business and wanted to move city. Everything fitted. One knew the digital world, the other knew business, and we shared the same passion.

So we started offering products for the thing we enjoy most. But not just any product: we wanted them to be special, to surprise, to last a lifetime and to add something to the place they live in. We know many of ours will pass from parents to children and will be a link between them forever.

What drives us is offering products of real value at a fair price. Hence our two main lines: baking tins and chopping boards.

The tins, with their modern, elegant shapes, bake better and make cakes tastier and better looking, in the simplest way. The boards we work in Mediterranean olive wood, tropical teak and acacia, with elegance and durability in mind.

Those four square metres have become a 500 m² warehouse of our own in Roda de Berà, near Tarragona, and everything ships from there: across the whole of Europe and to the United States, Canada and Mexico. We are still a family business: when you write, one of us answers.

How we work

Our strength is selection. We travel across America, Europe, Asia and Africa looking for exactly the products we want in our range. We do not order from a photo and we do not take whatever is available: we go, we handle it and we decide there.

When we find one that convinces us, the second part begins. We sit down with the factory and negotiate the improvements it needs: the material, the thickness, the finish, the detail that makes the difference in a real kitchen. And only when the product is exactly as we want it, they make it for us.

With our suppliers we have relationships going back years and many thousands of products. With most of them it has turned into friendship, and every time we travel to their countries we go and see them and celebrate what we have built together. That trust is why an improvement can be agreed over the phone and arrive properly made.

Never, and we mean never, do we cut corners on quality, materials or manufacturing. It is the one rule we have not broken in six years, and it explains why some of our products cost a little more than they would if we did not care.

• We choose the piece, not the price. Olive wood runs in grain and no two boards are alike, so it is bought by eye.
• We keep the stock in Spain. Nobody has to wait six weeks for a container: if it is on the website, it is in Tarragona.
• We write what a product does and what it does not. If a dish rack goes beside the sink and not over it, the product page says so, even if it sells less.

Certifications

Everything we sell goes through independent laboratories, and the most solid ones there are: SGS, Intertek, V-Trust and TÜV SÜD. The certificate the factory shows us is not enough: we commission our own.

And because a seal without its scope written next to it is worth little, here is ours exactly as it stands today.

What you can expect from us

• Free shipping to 12 European Union countries, with no minimum order.
• 60 days to return it for whatever reason, on top of the 14 the law gives you.
• WhatsApp answered from 10 a.m. to 9 p.m., every day, by one of the two of us.

Let us walk together towards products that last a lifetime, that make it easier and that look after the planet and the people on it by using its wealth sensibly.

Enjoy your meal.

Jose and Luis
Erreke · Roda de Berà, Tarragona